I’m Kate Syuma – a Founder at Growthmates, Growth Advisor, ex-Miro Head of Growth Design. **Growthmates** is a platform for learning from industry leaders and an advising practice that guides companies in growing meaningful products by leveraging PLG and enhancing UX quality, together.
⭐️ What you’ll do
We will work together on growth engine for my Substack and coordinate distribution across LinkedIn and Substack Notes — with tight repurposing loops from articles, podcast episodes, and valuable industry reports.
🙌 Core outcomes & KPIs (we’ll set baselines together):
- Subscriber growth: +X% MoM net subs; +X% from referrals
- Reach & engagement: Open rate ≥ X%, CTR ≥ X%, LinkedIn impressions & saves up; Notes interactions up
- Consistency: 1 core newsletter / week + distribution system that compounds
- Partnerships: 1–2 creative collabs / month that bring new subscribers (cross-promos, co-reports, guest swaps)
⭐️ What you’ll do (scope & workflows)
- Audience & Editorial Strategy
- Map Growthmates audience jobs-to-be-done, pain points, and “must-share” moments
- Co-create a 30-day editorial roadmap across articles, podcast, reports
- Define content pillars (PLG, onboarding/activation, growth design, case studies, creator’s path)
- Content Creation & Repurposing
- Draft newsletter articles (first pass in my voice; I’ll edit)
- Turn long-form into LinkedIn carousels/threads + Substack Notes hooks
- Pull 5–8 micro-assets per piece (quotes, charts, frameworks, checklists)
- Distribution & Growth Loops
- For every newsletter: ship a LinkedIn post, Notes post, and follow-ups (next-day, 7-day)
- Test hooks, preview images, timing, and CTA variants (subscribe, share, comment)
- Run referral & partner swaps with aligned creators and B2B brands
- Podcast & Report Integration
- Convert episodes into show notes + 1–2 LinkedIn posts + 1 Notes thread
- For reports: create launch post, teaser, lead magnet, and recap thread