Let’s transform your user onboarding into a seamless, behaviorally-informed experience that boosts Activation rates and delights users.

👉 Book a 20-min intro call to discuss your onboarding challenge.

A 2-week sprint to fix user drop-off and accelerate the onboarding experience — using behavioral UX and proven Product-led Growth practices. Not just an abstract strategy. Tangible product solution that drives emotionally intelligent design.

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Led by Kate Syuma 👋

Growth Advisor · Founder at Growthmates · Former Head of Growth Design Miro (6+ years)

I’ve led onboarding and growth work from startup stage (50 people) to unicorn (2,000+), across: → Activation (2× metrics) → Retention, Monetization, Freemium models, Community-led Growth → PLG experiments and design across 15 teams

I founded Growthmates to help teams create meaningful, behavior-first product experiences that convert naturally.

www.growthmates.club

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Trusted by companies, partners, and clients from the best B2B and B2C like 👇

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🔴 The Problem

You’ve got users signing up — but not sticking around.

You’re running growth experiments, but onboarding still feels flat. You know something’s off, but can’t quite pinpoint the friction.

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40–60% of users leave after poor onboarding UX, so they never come back.

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Most users never activate key features, so they don’t convert to paid.

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Growth teams never have time to audit their onboarding, so they get stuck.

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What is usually missing: