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Hello 👋 I’m Kate Syuma
Growth Advisor, Founder at Growthmates, ex-Miro Head of Growth Design (6+ years).
- Worked on growth from Startup (50 people) to Series-C Unicorn (2000 people), set up a team from 0 to 10+ members, was a part of Growth Leadership strategizing Activation and Sharing (x2 in metrics), Retention, Monetization, Business model (Trial, Freemium), and new verticals like Miroverse.
- Founded Growthmates as an advisory practice and platform for everyone to learn from the best industry experts how to build and grow meaningful products leveraging both PLG and UX. Advised growing startups in productivity, education, VR (Manychat, Tutorful, Tactiq, ShapesXR, SessionLab and supported growth team members with Coaching/Mentorship (Loom, Intercom, Mentimeter).
- LinkedIn | Growthmates.club | Newsletter & Podcast
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Welcome to the User-centric Growth Survey Pack 🙌 This is a collection of 3 templates created by Kate Syuma — Founder of Growthmates, created with a mission to help you uncover user insights and shape your product.
🎓 Want to understand your users better and create meaningful experiences that drive product growth? Join one of the next cohorts →
⭐️ Tips for surveys as a research method:
- Clearly state the time commitment (e.g., “Takes 5 minutes”) in both the email and survey introduction.
- If the survey is longer than 10 minutes, offer an incentive (e.g., an Amazon gift card or 1 free month of premium access).
- For longer surveys (15+ minutes), show a progress bar (e.g., “50% completed”).
- Balance open-ended questions with multiple-choice to encourage completion
- limit open questions to three max unless there’s an incentive.
- Send the survey from a real person, focusing the email on improving the user experience rather than just collecting data.
Survey 1. Onboarding Experience
Understanding how new users experience your product is key to improving activation and retention. This survey helps you uncover aha moments, pain points, and gaps in onboarding, so you can refine the journey and drive long-term engagement.
📌 Onboarding Survey Template →