<aside>
Hello 👋 I’m Kate Syuma
Growth Advisor, Founder at Growthmates, ex-Miro Head of Growth Design (6+ years).
- Worked on growth from Startup (50 people) to Series-C Unicorn (2000 people), set up a team from 0 to 10+ members, was a part of Growth Leadership strategizing Activation and Sharing (x2 in metrics), Retention, Monetization, Business model (Trial, Freemium), and new verticals like Miroverse.
- Founded Growthmates as an advisory practice and platform for everyone to learn from the best industry experts how to build and grow meaningful products leveraging both PLG and UX. Advised growing startups in productivity, education, VR (Manychat, Tutorful, Tactiq, ShapesXR, SessionLab and supported growth team members with Coaching/Mentorship (Loom, Intercom, Mentimeter).
- LinkedIn | Growthmates.club | Newsletter & Podcast
</aside>
🎯 The goals I can help you with
<aside>
👉
My goal is to help you build a product with high-quality UX and a sustainable growth model. First, we define key goals we’d like to focus on in the next months. Here are some examples.
</aside>
- Product-led Growth enablement: If you’re introducing PLG layer to your product, I can help you prioritise and enable different parts of it (Activation, Habit forming, Upgrades), while levelling up the quality bar of your product.
- Activation: Uncovering a high-quality Self-service Onboarding for your product. Activated users have 2x higher long-term Retention and 70-80% of them Convert to Paid.
- Monetisation / Business model: Accessing your business model (PLG, SLG, Freemium, Trial, etc.) and uncovering improvements to increase CR to Paid.
<aside>
👉
- Miro board with full analysis + Video “teardown” of your onboarding;
- Recommendations on UX improvements and hypotheses for uncovered growth opportunities;
- 3 sessions with Kate Syuma on Zoom with your team;
- Review of your roadmap of ideas, progress on design solutions, providing fresh perspective and feedback on it;
- Access to best practices database you can continue using for Growth analysis.
</aside>
<aside>
👉
Growth Advising Program — starts at 7.500€
- 60-min sessions: I focus on delivering you 1:1 assistance, advice, recommendations, and clear step-by-step recommendations with tangible frameworks.
- Some guided sessions can be turned into “team workshops” to enable co-creation and a sense of ownership of outcomes.
- After each session we align on clear action items “team homework”, so we can monitor traction and progress.
- Async focus work (2 hours/week):Â I believe to provide you with most valuable advise I need some focus time with your product to make thoughtful audits, reviews of your solutions progress, so our session time can be most productive.
- Communication in Slack: We will have a Slack channel for real-time communication, quick and efficient exchange of information, updates, and clarifications.
- Timeline: to achieve tangible progress and changes, we define the goals for 3 months and I design a program to help you achieve them.
🎯 The outcomes
- Holistic Growth strategy for your product covering multiple domains (Activation, Habit forming, Monetisation);
- Holistic UX improvements, best-practices references, and knowledge of behavioral patterns and tailored guidance for your team to ****design high-quality UI/UX solutions;
- Opportunity to drive Activation, CR to Paid in Freemium / Free Trials through improved user onboarding experience and business model iterations;
- Up-skilling the team in Growth domain knowledge, getting fresh perspectives on your ideas regularly, and increasing your product quality bar to stand out in your category.
- Adapting team processes with the expanding and growing team (Experimentation, Research, Design Reviews, etc.)
- Support with Hiring and extending your team by leveraging my professional connections, network, and Growthmates.
*Example of 3-month program
</aside>
💬 What people say about working together