About

Kate Syuma is a Growth Advisor, ex-Miro Head of Growth Design, where she spent 6 years, started as a founding member in a Growth Team, and passed through hypergrowth from Startup (50 people) to Series C Unicorn (≈2000 people, $17.5B valuation).

Kate founded Growthmates as an advisory practice and platform for everyone to learn from the best industry experts how to build and grow meaningful products leveraging both PLG and UX. Adviced growing startups in productivity, education, VR (Manychat, Tutorful, Tactiq, ShapesXR) and supported growth team members with Coaching/Mentorship (Atlassian, Intercom, Mentimeter).

<aside> 👉 **Book intro call**

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Services

<aside> 1️⃣ Activation & User Onboarding — Audit and Advising

• End-to-end audit of your activation flows using 5-step Framework
• Analysis of your past experiments to uncover new iterations
• Providing fresh perspective on UX improvements and hypotheses for uncovered growth opportunities: “quick wins” and “big bets”
• Supporting the team with prioritisation and execution reviews
• Live sessions with the team + Async collaboration hours
• Outcomes: Audit board with growth opportunities and UX improvements; Opportunity to drive Activation metrics with uplifting UX quality.

Starts at €5,000 — project-based

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<aside> 2️⃣ Growth Advising (PLG, Research, UX) on a retainer basis

• Weekly 1-hour sessions with the team + Async collaboration hours
• Team Workshops (5-step Growth Framework, Growth Design Sprint, etc.)
• Analysing your Product, ICP, Business model to uncover growth opportunities across Activation, Retention, Monetisation
• Analysing the holistic UX of the product to uncover improvements and raise the quality bar
• Up-skilling the existing teams on PLG, UX and User Research
• Improving team processes (OKRs Traction, Design Reviews, Learn & Iterate sessions)
• Outcomes: Frameworks and best practices to drive Product Growth (Activation, Retention, ARR); Uplifted product quality and team expertise.

Starts at €8,000/mo

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<aside> 3️⃣ Growth and Design Team Leadership

• Collaboration starts from 6 months
• Defining the optimal teams structure for the Growth & Product Org
• Support in hiring Growth team members (Product, Design, Leadership)
• Building Growth team processes (OKRs Traction, Design Reviews, Learn & Iterate sessions)
• Providing Holistic Growth Strategy and Team Advising (including all above)
• Weekly sessions with the team + Async collaboration hours
• Outcomes: established Growth team, processes, Product-led Growth strategy. Uplifted product quality and team expertise.

Custom pricing → Book a call to explore a deep collaboration format

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<aside> 💡 Need some ad-hoc support? Get 1-hour advising session with me

• Product review and AMA-session for your team
• Covering the questions across your Growth processes, ongoing initiatives, and providing immediate feedback (questions are prepared upfront)
• You’ll get insights, best practices, and useful links that the team can use any time

€ 590 / session

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<aside> 🚀 Sponsorship — if you’d like to support my content on podcast/ newsletter/ reports and promote your product

• Newsletter post featuring
• Podcast announcements
• Collaborative content (e.g. reports, articles, etc.)

Starts at €2000 / package

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*if you have a different request and want to explore a custom offer, please Book intro call

Key outcomes from 6 years at Miro

<aside> 👉 Miro. Kate joined a Startup (seed, 50 people), finished at Series-C Unicorn (≈2000 people). Now Miro is a high-performing B2B SaaS with a $17.5B valuation (January 2022), 99% of the Fortune 100 trust Miro.

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